The Canadian Venture Captial and Private Equity Association (CVCA) is a business member association that advocates on behalf of companies involved in the Canadian private capital industry.
We’d been working with the CVCA for a number of years handling several of their microsites, so we were already familiar with what they do.
The challenge
One of the biggest issues the CVCA had with their previous website was that while it contained a significant amount of important information, it was also extremely difficult to navigate, with disjointed messaging and to top it all off, was painfully slow to load.
They needed a website that would help them drive new membership and in order to do that, it needed to do a better job of portraying them as a professional organization capable of advocating on behalf of their existing members.
How we solved it.
UX + Information Architecture
Everything about this site needed to be redesigned from the ground up, including site design, information architecture, user experience and coding.
The content was so poorly organized that even members of their own team had trouble knowing where to look for things which made it difficult to keep all of their information up to date.
Through a number of strategy sessions and workshops were were able to settle on a design style and information architecture that was a better fit for their needs.
Website Redesign
With an extreme focus on user experience, the new site is packed with information and features, all organized in a logical and easy to navigate format.
